Quality Is Becoming More Important in the Independent Automotive Aftermarket
The FST subsidiary Corteco showcased its product portfolio – now expanded to include steering and suspension components – from September 11 to 15 at the Automechanika trade fair in Frankfurt. Corteco has been offering ball joints, control arms, tie rods and hydraulic and conventional bushings and stabilizer links for the replacement parts market since the start of the year. “We are seeing an ongoing trend toward cars that offer greater comfort thanks to an improved ride. We wanted to address this in the replacement parts business with our expanded product portfolio,” said Jason Meier, Senior Vice President at Corteco.
The new products generated considerable interest among the trade fair visitors. Detailed information on Corteco’s complete range including belt pulleys, engine mounts and interior air filters was in demand as well. Visitors were able to personally feel the impact of high-performance steering and suspension products on a vehicle’s ride: In a vehicle simulator, they experienced how well Corteco damping parts perform compared to those of the competition – a highlight for many visitors to the stand.
Corteco made a strong visual impression at the event with its striking new motifs. “We show the people behind our products in the photos on our website as well as in advertising, brochures and catalogs,” Meier said. “They identify strongly with our products, and we are illustrating this in our images. Without the technical expertise of our employees, we would not have thrived for more than twenty years in the Independent Automotive Aftermarket.”
Impressions from Automechanika 2018: